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	<title>Nigel Hollis</title>
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	<link>http://www.mb-blog.com</link>
	<description>A blog and forum by Nigel Hollis</description>
	<pubDate>Mon, 29 Jun 2009 01:45:25 +0000</pubDate>
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		<title>Are 70 percent of brand decisions really taken in-store?</title>
		<link>http://www.mb-blog.com/index.php/2009/06/28/are-70-percent-of-brand-decisions-really-taken-in-store/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/28/are-70-percent-of-brand-decisions-really-taken-in-store/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 01:45:23 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[Barbara Grondin Francella]]></category>

		<category><![CDATA[brand decisions]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[Brandweek]]></category>

		<category><![CDATA[buying decisions]]></category>

		<category><![CDATA[Gordon Pincott]]></category>

		<category><![CDATA[in-store decision making]]></category>

		<category><![CDATA[Jef Froud]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[shopper behavior]]></category>

		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1089</guid>
		<description><![CDATA[Every now and again a topic stirs up a quick flurry of debate across the Millward Brown email network. This week it was the old chestnut about 70 percent of brand decisions being made in-store. Prompted by a link to this article in BrandWeek, my colleague Gordon Pincott responded, &#8220;My point of view is that [...]]]></description>
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		</item>
		<item>
		<title>You can&#8217;t have a strong brand without a strong business</title>
		<link>http://www.mb-blog.com/index.php/2009/06/24/you-cant-have-a-strong-brand-without-a-strong-business/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/24/you-cant-have-a-strong-brand-without-a-strong-business/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 02:54:12 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[Burger King]]></category>

		<category><![CDATA[Crispin Porter &amp; Bogusky]]></category>

		<category><![CDATA[Emily Bryson York]]></category>

		<category><![CDATA[Jeremy Mullman]]></category>

		<category><![CDATA[Joe Plummer]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[McDonald's]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[Randall Ringer]]></category>

		<category><![CDATA[Trena Blair]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1068</guid>
		<description><![CDATA[While Professor Joe Plummer and I may not see eye to eye on everything (see my post on the definition of engagement), there is one thing we definitely agree on: an enterprise can achieve optimal results only when its business and its brand are aligned to work in synergy. When business and brand are out [...]]]></description>
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		</item>
		<item>
		<title>Dear client, Jeff Goodby wants your marketing to be famous. What do you want?</title>
		<link>http://www.mb-blog.com/index.php/2009/06/24/dear-client-jeff-goodby-wants-your-marketing-to-be-famous-what-do-you-want/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/24/dear-client-jeff-goodby-wants-your-marketing-to-be-famous-what-do-you-want/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 15:14:47 +0000</pubDate>
		<dc:creator>Nigel</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[cab driver test]]></category>

		<category><![CDATA[Cannes]]></category>

		<category><![CDATA[creative awards]]></category>

		<category><![CDATA[creativity]]></category>

		<category><![CDATA[famousness]]></category>

		<category><![CDATA[Jeff Goodby]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1075</guid>
		<description><![CDATA[In the lead article in today&#8217;s AdAge, Jeff Goodby, creative genius of Goodby, Berlin Silverstein, called for Cannes judges to take into account the sheer &#8220;famousness&#8221; of a piece of work when they make their determinations. In the process of making his case he stated that entries should not be judged on &#8220;whether the stuff [...]]]></description>
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		</item>
		<item>
		<title>Another reason brands need to clean up their act</title>
		<link>http://www.mb-blog.com/index.php/2009/06/21/another-reason-brands-need-to-clean-up-their-act/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/21/another-reason-brands-need-to-clean-up-their-act/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 03:19:27 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Research]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[Dara O'Rourke]]></category>

		<category><![CDATA[ethics]]></category>

		<category><![CDATA[GoodGuide]]></category>

		<category><![CDATA[GoodGuide.com]]></category>

		<category><![CDATA[ingredients]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1064</guid>
		<description><![CDATA[Is your vinegar made from petroleum?  H.J. Heinz Co. is running print ads to draw attention to U.S. federal regulations that allow certain vinegar-making processes to include petroleum. (Click here to read the article in the Pittsburg Post-Gazette.) The article admits it is not clear how many vinegars on supermarket shelves do actually contain ethyl [...]]]></description>
		<wfw:commentRss>http://www.mb-blog.com/index.php/2009/06/21/another-reason-brands-need-to-clean-up-their-act/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Twitter really is for the birds</title>
		<link>http://www.mb-blog.com/index.php/2009/06/14/twitter-really-is-for-the-birds/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/14/twitter-really-is-for-the-birds/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 03:32:17 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Media]]></category>

		<category><![CDATA[Bill Heil]]></category>

		<category><![CDATA[celebrity worship]]></category>

		<category><![CDATA[gender stereotypes]]></category>

		<category><![CDATA[Harvard Business School]]></category>

		<category><![CDATA[influencers]]></category>

		<category><![CDATA[Mikolaj Piskorski]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[new media]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[tweets]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[wild geese]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1052</guid>
		<description><![CDATA[Every spring and fall, skeins of geese fly over our house as they migrate. I always wonder how the lead bird gets to be the lead bird. Is it the one with the best sense of direction, the one that knows best how to use the prevailing winds, or simply the dominant male? It turns out [...]]]></description>
		<wfw:commentRss>http://www.mb-blog.com/index.php/2009/06/14/twitter-really-is-for-the-birds/feed/</wfw:commentRss>
		</item>
		<item>
		<title>What&#8217;s in a brand name? When global trumps local</title>
		<link>http://www.mb-blog.com/index.php/2009/06/11/whats-in-a-brand-name-when-global-trumps-local/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/11/whats-in-a-brand-name-when-global-trumps-local/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 14:50:29 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Abbey]]></category>

		<category><![CDATA[Alliance &amp; Leicester]]></category>

		<category><![CDATA[BBC]]></category>

		<category><![CDATA[Bradford &amp; Bingley]]></category>

		<category><![CDATA[brand names]]></category>

		<category><![CDATA[customer loyalty]]></category>

		<category><![CDATA[financial services]]></category>

		<category><![CDATA[global brands]]></category>

		<category><![CDATA[local brands]]></category>

		<category><![CDATA[mergers]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[Santander]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1046</guid>
		<description><![CDATA[A couple of days ago, I received an email pointing me to a news story announcing that the Spanish banking giant Santander is about to rebrand three well-known British banks. The person who sent the email suggested that this move would be a &#8220;monumental mistake.&#8221; So is this move a branding blunder or business as [...]]]></description>
		<wfw:commentRss>http://www.mb-blog.com/index.php/2009/06/11/whats-in-a-brand-name-when-global-trumps-local/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Retailer gives recipe for success versus store brands</title>
		<link>http://www.mb-blog.com/index.php/2009/06/08/retailer-gives-recipe-for-success-versus-store-brands/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/08/retailer-gives-recipe-for-success-versus-store-brands/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 17:22:39 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[competing against private labels]]></category>

		<category><![CDATA[defending against private labels]]></category>

		<category><![CDATA[Gary Charboneau]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[OTC National Conference]]></category>

		<category><![CDATA[private labels]]></category>

		<category><![CDATA[store brands]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1041</guid>
		<description><![CDATA[Last Friday found me at the Boston Sheraton hotel for the OTC National Conference, a forum that focuses on issues facing marketers of over-the-counter drugs and remedies. Gary Charboneau, formerly the Senior Vice President in charge of sales and marketing of Duane Reade Inc., presented as part of the module &#8220;Marketing Innovations at Retail&#8221; and [...]]]></description>
		<wfw:commentRss>http://www.mb-blog.com/index.php/2009/06/08/retailer-gives-recipe-for-success-versus-store-brands/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is frugality here to stay?</title>
		<link>http://www.mb-blog.com/index.php/2009/06/01/is-frugality-here-to-stay/</link>
		<comments>http://www.mb-blog.com/index.php/2009/06/01/is-frugality-here-to-stay/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 21:44:49 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[brand equity]]></category>

		<category><![CDATA[depression]]></category>

		<category><![CDATA[economic recovery]]></category>

		<category><![CDATA[Eldar Shafir]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[new frugality]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[recovery]]></category>

		<category><![CDATA[trading down]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1030</guid>
		<description><![CDATA[It is tough to ignore the bad news these days. GM has just filed for bankruptcy. (Click here for story.) House prices are down and foreclosures are up. (Click here for story.)  Worried about making ends meet, consumers are trading down (click here for story) or just not spending at all. For marketers of premium [...]]]></description>
		<wfw:commentRss>http://www.mb-blog.com/index.php/2009/06/01/is-frugality-here-to-stay/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Different spelling, different brands</title>
		<link>http://www.mb-blog.com/index.php/2009/05/26/different-spelling-different-brands/</link>
		<comments>http://www.mb-blog.com/index.php/2009/05/26/different-spelling-different-brands/#comments</comments>
		<pubDate>Tue, 26 May 2009 13:24:59 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Brands]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[brand heritage]]></category>

		<category><![CDATA[case study]]></category>

		<category><![CDATA[editors]]></category>

		<category><![CDATA[global brands]]></category>

		<category><![CDATA[Hovis]]></category>

		<category><![CDATA[local brands]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[nostalgia]]></category>

		<category><![CDATA[The Boy on the Bike]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=894</guid>
		<description><![CDATA[Twelve months of writing business articles have confirmed that the Americans and the British are divided by more than a common language. Adding or subtracting vowels from a word is easy. Finding suitable brands to illustrate points in an article is hard—not just because the relevant details need to be in the public domain, but [...]]]></description>
		<wfw:commentRss>http://www.mb-blog.com/index.php/2009/05/26/different-spelling-different-brands/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Follow the video, wherever it goes</title>
		<link>http://www.mb-blog.com/index.php/2009/05/21/follow-the-video-wherever-it-goes/</link>
		<comments>http://www.mb-blog.com/index.php/2009/05/21/follow-the-video-wherever-it-goes/#comments</comments>
		<pubDate>Thu, 21 May 2009 12:05:27 +0000</pubDate>
		<dc:creator>Nigel Hollis</dc:creator>
		
		<category><![CDATA[Creative]]></category>

		<category><![CDATA[Media]]></category>

		<category><![CDATA[Boxee]]></category>

		<category><![CDATA[Coca-cola]]></category>

		<category><![CDATA[Coke]]></category>

		<category><![CDATA[DVRs]]></category>

		<category><![CDATA[Happiness Factory]]></category>

		<category><![CDATA[Hulu]]></category>

		<category><![CDATA[Millward Brown]]></category>

		<category><![CDATA[Nigel Hollis]]></category>

		<category><![CDATA[PVRs]]></category>

		<category><![CDATA[Slingbox]]></category>

		<category><![CDATA[television advertising]]></category>

		<category><![CDATA[TV advertising]]></category>

		<category><![CDATA[video advertising]]></category>

		<guid isPermaLink="false">http://www.mb-blog.com/?p=1021</guid>
		<description><![CDATA[We live in interesting times. That statement could be taken either at face value, or, if you work for a TV network or cable company, as a reference to an old Chinese curse. Either way, it&#8217;s true. Life is interesting—not least because, as TV viewing morphs into online viewing and goes mobile, it is becoming [...]]]></description>
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