Creating that all important “first best feeling”
Tuesday, April 7th, 2009Great design is like great art. You know it when you see it. And apparently it does not take long to decide whether you like a design or not. For instance, a couple of years ago, Canadian researchers demonstrated that we make decisions about aesthetic appeal in just one-twentieth of a second of viewing a Web page. (Click here for the BBC news story.) That finding has obvious implications for the design of Web sites, but I think it also has ramifications for brand building in general.



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