Comments on: Creating that all important “first best feeling” http://www.mb-blog.com/index.php/2009/04/07/creating-that-all-important-first-best-feeling/ A blog and forum by Nigel Hollis Thu, 09 Sep 2010 07:56:16 +0000 http://wordpress.org/?v=2.6.2 By: Nigel Hollis http://www.mb-blog.com/index.php/2009/04/07/creating-that-all-important-first-best-feeling/#comment-9636 Nigel Hollis Sun, 12 Apr 2009 16:43:06 +0000 http://www.mb-blog.com/?p=841#comment-9636 <p>Thanks Pawel, good points.</p> <p>To go back to the points made by Katie in response to the "Research is useless" post it is really important to capture the initial response and then to understand the changes that take place as a result of deliberation or interaction. Which things confirm the initial response and which erode it.</p> Thanks Pawel, good points.

To go back to the points made by Katie in response to the “Research is useless” post it is really important to capture the initial response and then to understand the changes that take place as a result of deliberation or interaction. Which things confirm the initial response and which erode it.

]]> By: paweÅ‚ http://www.mb-blog.com/index.php/2009/04/07/creating-that-all-important-first-best-feeling/#comment-9630 paweÅ‚ Fri, 10 Apr 2009 16:56:12 +0000 http://www.mb-blog.com/?p=841#comment-9630 I like this article, but I do not know your first impression, so difficult to judge on rationalization:) I guess it is very interesting to explain situtaions when: - first impression is being changed in the rationalization process (why we do it?) The answer to this question will help us to understand the nature of this first impression - it is also interesting when the first impression is being changed in the course of interaction either with the object such as brand or man. Why our first impression was not confirmed later on   Explanation in such cases will help to understand behaviour better (not only consumer ones). I like this article, but I do not know your first impression, so difficult to judge on rationalization:) I guess it is very interesting to explain situtaions when: - first impression is being changed in the rationalization process (why we do it?) The answer to this question will help us to understand the nature of this first impression - it is also interesting when the first impression is being changed in the course of interaction either with the object such as brand or man. Why our first impression was not confirmed later on   Explanation in such cases will help to understand behaviour better (not only consumer ones).

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