Comments on: Is mass marketing necessary for viral success? http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/ A blog and forum by Nigel Hollis Thu, 11 Mar 2010 21:28:08 +0000 http://wordpress.org/?v=2.6.2 By: Nigel Hollis http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5852 Nigel Hollis Wed, 25 Jul 2007 12:54:41 +0000 http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5852 Hi Fergus, Yes, there have to be people who are not "in the know" for viral to work, but I think Watts main point is that you have to seed the viral content widely in order to maximize your chances of success. I doubt he is advocating using broadcast advertising using the same content - I would not - but you could promote pass along by using broadcast to sensitize people to an idea and then widely distributing the viral content, i.e. on hundreds of sites not just a few. Cheers, Nigel Hi Fergus,
Yes, there have to be people who are not “in the know” for viral to work, but I think Watts main point is that you have to seed the viral content widely in order to maximize your chances of success. I doubt he is advocating using broadcast advertising using the same content - I would not - but you could promote pass along by using broadcast to sensitize people to an idea and then widely distributing the viral content, i.e. on hundreds of sites not just a few.
Cheers,
Nigel

]]> By: Fergus Hampton http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5798 Fergus Hampton Tue, 24 Jul 2007 16:26:37 +0000 http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5798 I don't know if you would consider this relevant but for a viral idea to work there has to be inequality of information distribution which seems to militate at least in principle against the mass marketing idea, unless I suppose you base it on a very short lifecycle? I don’t know if you would consider this relevant but for a viral idea to work there has to be inequality of information distribution which seems to militate at least in principle against the mass marketing idea, unless I suppose you base it on a very short lifecycle?

]]> By: Nigel Hollis http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5791 Nigel Hollis Tue, 24 Jul 2007 11:02:47 +0000 http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5791 Thanks Barrett, one sentence that succinctly summarizes Watts whole paper! Thanks Barrett, one sentence that succinctly summarizes Watts whole paper!

]]> By: Barrett Niehus http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5768 Barrett Niehus Tue, 24 Jul 2007 03:34:00 +0000 http://www.mb-blog.com/index.php/2007/07/23/is-mass-marketing-necessary-for-viral-success/#comment-5768 Much like actual viruses, the reach of each viral campaign only goes to the extent of the specific network in which the vector is released. In this vein, mass marketing allows you to release the vector into additional networks for a much larger reach. -4MySales Much like actual viruses, the reach of each viral campaign only goes to the extent of the specific network in which the vector is released. In this vein, mass marketing allows you to release the vector into additional networks for a much larger reach.

-4MySales

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